Brand resources
Our two marks, the colours behind them, and practical guidance for referring to Find a Ski School clearly and consistently. Take what you need — no request form, no waiting.
These files are here for journalists writing about us, partners linking to us, and ski schools showing they are listed with us. You do not need to ask first for any of those. You do need to leave the marks as they are.
What you may not do is imply something we have not agreed to — a partnership, an endorsement, or an accreditation. If you are not sure which side of that line you are on, ask us; we answer quickly and the answer is usually yes.
There are two marks and they are a pair — the same mountain and sun, built from the same gradient. The pin is the primary one. The badge is what it becomes when the frame is a fixed square.
Pin
Standalone
Badge
Tiles and avatars
| Where it goes | Use | Why |
|---|---|---|
| Website headers, partner pages, printed materialThe default. It is the mark in our own header, so it is the one people will recognise. | The default. It is the mark in our own header, so it is the one people will recognise. | |
| Browser favicons and app iconsThe tile is filled, so it still reads at 16 pixels. | The tile is filled, so it still reads at 16 pixels. | |
| Social avatars and profile picturesAvatars crop to a circle or a square, and the badge fills both. | Avatars crop to a circle or a square, and the badge fills both. | |
| Documents, invoices, email signaturesUse the single-colour version — it prints and faxes cleanly. | Use the single-colour version — it prints and faxes cleanly. | |
| Map markers and location calloutsThe one case where the shape carries meaning: it reads as a location without a caption. | The one case where the shape carries meaning: it reads as a location without a caption. | |
| Destination and resort graphicsWhere the subject is a place rather than the platform, the pin says so. | Where the subject is a place rather than the platform, the pin says so. |
Use the badge unless the subject is a location. Then use the pin.
The primary mark, and the right choice unless you have a reason to use the other one. The mountain and sun inside a filled tile — it is what our own header, favicons and app icons use, and it survives being cropped to a circle. Schools listed with us may also use it on their own site to show they are in the directory.
Badge, single colour
One-colour printing. Inherits the surrounding text colour when placed inline, as the mono pin does.
SVG, inherits currentColor
Download
Badge, gradient
The default raster badge — app icons and social avatars.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512

Badge, black
Single-colour print, the same jobs as the black pin.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512
Badge, white
Flat white, dark backgrounds. Blank against white, like the white pin.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512The secondary mark, for work that is actually about location — map markers, destination graphics, a resort callout. It was the primary mark for a while; it is not any more. Where a mark simply needs to be present, use the badge.
Pin, single colour
One-colour printing, embroidery and engraving. On the web it takes the surrounding text colour, but only when the file is placed inline — referenced from an img tag it renders black.
SVG, inherits currentColor
DownloadPin, white
On photography or any dark background. Use this file rather than recolouring the full-colour pin.
SVG
Download
Pin, gradient
The default raster pin — slides, documents and anything that will not take an SVG.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512
Pin, teal
Flat deep teal on light backgrounds, for single-colour work that should still read as the brand.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512
Pin, black
Invoices, contracts and anywhere printing is one colour.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512
Pin, white
Dark backgrounds where colour is not available. Previewing this on white looks blank — that is the file working correctly.
PNG, 1024 × 1024, transparent
DownloadAlso at 512 × 512The site defines its colours in OKLCH, so those values are the definition. The hex beside each one is the converted sRGB equivalent, for print and for tools that cannot take OKLCH.
Logo aqua
The light stop in the badge gradient, and accents on dark surfaces. Never text on white — 1.89:1.
Brand teal
Icons, active states, trust cues and selected controls. Not text: 3.55:1 on white.
Interactive teal
Text links, hover states, any interactive text. 5.03:1 on white.
Deep teal
The gradient endpoint, and a strong accent in its own right. 6.04:1 on white.
Alpine navy
Dark heroes, dark feature sections and image-led banners.
Footer navy
The global footer, and nothing else — it is what makes the last band read as the bottom of the site.
Ink
Body text on light backgrounds. 13.5:1 on white.
Hairline
The border on cards and controls. Quiet by design — a card should sit on the page, not float above it.
The brand gradient
linear-gradient(135deg, #45D1BB 0%, #0E6E6F 100%)
These are the exact files the site itself serves. Use them directly for browser tabs, installed apps and map markers — do not scale a larger one down, which is what produces a muddy tab icon.
The badge at the three sizes browsers ask for. Declare all three rather than letting the browser downscale one.
Installed-app tiles. The maskable version is full-bleed on purpose: Android applies its own mask, so a file with its own rounded corners gets them clipped twice.
Transparent pin rasters for map markers and destination graphics, where the mark stands alone rather than filling a tile.
These are the strings the product actually renders, not a preferred version of them — so quoting from here cannot leave you quoting something no visitor would find on the site.
Official name
Find a Ski School
Four words, sentence case, no hyphen and no ampersand. Never translated.
Tagline
Ski lessons without the guesswork.
Used beside the name in our own header and footer. Optional in third-party use — but if you use one, use this one.
Short description
A worldwide ski lesson platform connecting learners with ski schools and instructors.
One line, for listings and directories.
Boilerplate
Find a Ski School is an independent directory and booking platform for ski and snowboard lessons. Learners compare schools, instructors, resorts and prices in one place, and book directly with the provider. Find a Ski School is not a ski school, an instructor or a tour operator, and is not a party to the booking contract.
For press releases and partner pages. The last sentence is the part we ask you to keep.
Two faces, one job each. Both are free to use, and we are not licensing them to you — download each from its own source and read its licence yourself.
Headings
Geist
Page and section headings, display numbers, and the name in a lock-up.
Body
Inter
Body copy, interface labels, tables and everything not a heading.