Understanding Your Prime Positioning Analytics
When you have an active Prime Positioning placement, you get access to detailed click analytics that help you understand how your featured position is performing.
Accessing Your Analytics
- Go to your Dashboard
- Navigate to the Prime Positioning tab
- Scroll down to the Click Analytics section
What You'll See
Summary Cards
- Total Clicks: All clicks on your instructor cards across featured resorts
- Featured Clicks: Clicks specifically on your prime-positioned listings
- Regular Clicks: Clicks on your non-featured listings (for comparison)
- Featured Click Share: The percentage of your total clicks that come from featured positions
Per-Instructor Breakdown
A table showing click performance for each of your instructors, broken down by featured vs regular clicks.
Daily Trend Chart
A visual chart showing your click trends over time, helping you identify patterns and peak periods.
Tips for Maximising Your ROI
- Complete your profile: Schools with photos, descriptions, and verified certifications get more clicks
- Respond quickly to enquiries: Fast response times improve your conversion rate
- Choose high-traffic resorts: Position yourself at resorts with the most visitor traffic
- Monitor seasonal trends: Clicks naturally increase during peak ski season